The Documentaries were filmed in China, Dallas, Chicago and Iraq - each film telling a unique story about how the love of the game helps real people rise above their circumstances.
Laylan, a determined girl from Iraq, rises above expectations to become a college basketball player despite the cultural challenges surrounding her.
#RISEABOVE EXPECTATIONS
Scott Odom and his AMP1 team never give up on their dreams to play. Together they rise above limits to compete at a high level against able-bodied players.
#RISEABOVE LIMITS
'BBall on the Block' gives kids in Chicago’s toughest neighborhoods an opportunity to rise above conditions. Every Friday night during the summer, blocks across the city are transformed into courts, so ballers from all backgrounds can compete on the streets.
#RISEABOVE CONDITIONS
Chinese villagers in the remote mountains of Leishan nursed Shiau Xiao, an expert tour guide, back to health after he rolled his ankle during a pick-up game on their dirt court. Determined to repay their kindness and help them rise above isolation, Shiau helped them rebuild their basketball court.
#RISEABOVE ISOLATION
THE #RISEABOVE DOCUMENTARIES
IRAQ
DALLAS, TEXAS
LEISHAN, CHINA
CHICAGO
THE INTERACTIVE GALLERY SITE & INSTAGRAM
THE TRUCK TOUR
DIGITAL PAID MEDIA
SOCIAL MEDIA RESPONSE
Immediately after the launch of the first documentary the conversation around the Riseabove campaign spiked - people were very inspired and hyped up about the inspirational stories that were released each week and as a result, the videos quickly spread across the internet via Twitter and Facebook.
The level of engagement was high and generated:
1.7 million total views of the doucmentaries on YouTube
500,000 likes on facebook and Instagram
Overall digital footprint of over 299 Million
