Screen Shot 2015-07-10 at 10.06.05 AM

 

The Documentaries were filmed in China, Dallas, Chicago and Iraq - each film telling a unique story about how the love of the game helps real people rise above their circumstances.

 

Laylan, a determined girl from Iraq, rises above expectations to become a college basketball player despite the cultural challenges surrounding her.

#RISEABOVE EXPECTATIONS

 

Scott Odom and his AMP1 team never give up on their dreams to play. Together they rise above limits to compete at a high level against able-bodied players.

#RISEABOVE LIMITS

'BBall on the Block' gives kids in Chicago’s toughest neighborhoods an opportunity to rise above conditions. Every Friday night during the summer, blocks across the city are transformed into courts, so ballers from all backgrounds can compete on the streets.

#RISEABOVE CONDITIONS

Chinese villagers in the remote mountains of Leishan nursed Shiau Xiao, an expert tour guide, back to health after he rolled his ankle during a pick-up game on their dirt court. Determined to repay their kindness and help them rise above isolation, Shiau helped them rebuild their basketball court.

#RISEABOVE ISOLATION

THE #RISEABOVE DOCUMENTARIES

IRAQ

DALLAS, TEXAS

LEISHAN, CHINA

CHICAGO

THE INTERACTIVE GALLERY SITE & INSTAGRAM

Screen Shot 2012-08-08 at 4.02.45 PM

THE TRUCK TOUR

DIGITAL PAID MEDIA

Screen Shot 2012-07-31 at 1.16.54 AM Screen shot 2012-08-25 at 2.11.21 PM

SOCIAL MEDIA RESPONSE

Immediately after the launch of the first documentary the conversation around the Riseabove campaign spiked - people were very inspired and hyped up about the inspirational stories that were released each week and as a result, the videos quickly spread across the internet via Twitter and Facebook.

 

The level of engagement was high and generated:

 1.7 million total views of the doucmentaries on YouTube

 500,000 likes on facebook and Instagram

Overall digital footprint of over 299 Million

Screen Shot 2012-10-19 at 12.30.52 AM Screen Shot 2012-10-19 at 12.47.33 AM Screen Shot 2012-10-19 at 12.54.57 AM Screen Shot 2012-10-19 at 12.53.03 AM Screen Shot 2012-10-19 at 12.40.47 AM Screen Shot 2012-10-19 at 12.12.32 AM youtube_logo_standard_againstwhite-vflKoO81_ Screen Shot 2012-10-19 at 3.41.29 AM Screen Shot 2012-10-19 at 3.30.54 AM Screen Shot 2012-10-19 at 3.33.52 AM twitter_logo Screen Shot 2012-10-19 at 3.30.23 AM facebook_logo Screen Shot 2012-10-19 at 4.36.13 AM Screen Shot 2012-10-19 at 4.26.33 AM Screen Shot 2012-10-19 at 4.46.01 AM