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For the launch of Dwyane Wade's Fly Wade 2 shoe we created an HTML5 website that highlighted the light weight hyperfuse technology used in the shoe. The site integrated nicely with the traditional TVC by showing a shorter version of the TVC spot that then transitions into displaying the product floating in the air. The site layout allowed consumers to interact with the shoe and look at a 360 degree view of it. They could also click on hot spots to reveal details of the shoe and share the footwear and apparel products on their social pages.

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I find it important to highlight that my role in this campaign was one of Client Management. The concepts, creative, design, development and strategy were generated by the talented Blast Radius team listed below, who I had the pleasure of working with on this project:


Executive Creative Director: Mark Waggoner

Creative Directors: Greg Liburd

Copywriter: Marcus McLaughlin

Art Director: Mitsuaki Yajima

Art Director: Gavin Froome

Art Director: Joerg merz

Art Director: Greg Washington

Senior Designer: Benny Tsai

Designer: Marcus Eriksson

Designer: Brett Morgan

Designer: Jason Joo

Strategy Director: John Ounpuu

Strategist: Charles Voon

Community Manager: Stu Holdren

Development: Shaun Krislock

Development: Arch Archibold

Development: Brian Stafford

Development: Daniel Butler

Flash Developer: Jesse Ringrose

Flash Animation: Bryan Chan