Nike Golf challenged us to come up with a new product concept that brought their brand mission to life – enabling golfers to get better.
We created Nike Golf 360°, an innovative multi-platform digital tool that helps golfers improve, track and share their golf game.
NG360 allows golfers to see how they stack up with their friends; improve their swing techniques with the help of coaches; view and implement athletic training workouts that are golf-specific; navigate products and get personalized product recommendations.
NG360 drives sustained engagement. It’s a way to for the brand to connect with consumers at every course, on every hole.
To tease the launch of the app and digital platform we launched a promo video that was distributed via our social media and PR channels.
Golfers can track their game by keeping statistics such as their scoring average, driving accuracy, greens in regulation and average putts per round. “My Game” allows golfers to see how they stack up by monitoring results and beating their personal bests. Within “My Game,” golfers stay motivated by winning “trophies” as a result of improved statistics.
Golfers can upload and compare video of their golf swing to their friends and Nike Golf athletes. They can also receive personal coaching from Nike Swoosh Staff members who are PGA Teaching Professional instructors. Swoosh Staff members can provide feedback and swing tips through a video swing analysis tool.
This section is designed to help golfers get into golf shape.The Gray Institute has developed the NG360 Functional Performance System that is tailored to golf movements that the body makes, a clear distinction from other training systems. Our team produced and edited all the workout videos in collaboration with the Gray Institute.
Golfers can navigate products on the website that are suitable to their needs, while also receiving product recommendations from the Nike Swoosh Staff. Golfers can also upload the contents of their bags in the “What’s in their Bag” section. “My Gear” will increasingly become more robust as the NG360 App evolves.
The NG360 platform lives consistently across desktop, tablet and mobile and includes 4 key components:
I find it important to recognize the talented team at Blast Radius who I had the pleasure of working with on this project that contributed to the concepts, creative, design, development and strategy:
Executive Creative Director: Mark Waggoner
Senior Client Director: Alistair Campbell
Copywriter: Aaron Kirscht
Technology Architect: Jon Haydock
Interactive Development Director: Steve Bond
Technology Director: Brian Stafford
Creative Director: Michael Howatson
Associate Creative Director: James Robinson
Art Director: Gavin Froome
Art Director/designer: Mitsuaki Yajima
Art director: John Owen
Art Director: Justin Damer
Senior Art director: Mauricio Pommella
Senior designer: Damir Kulic
Designer: Katie Holmes
Designer: Roland James
Designer: Jason Joo
Designer: Tim Darragh
Motion designer: Sumit Seru
Strategy: Sean Weller
Strategy/Experience Architect: Janis Lanka
Producer: Michael Ciebin
Project Manager: Pamella Villacorta
Project manager: Derek Lee
Project Manager: Alisen Salusbury
Editor: Jeff Lowey
Senior technical specialist: Aarif Rashid
Director of interaction design: Adrian Chong
Information architect: Brad Swerdfeger
Technology architect: Gordon Harris
Development: Shaun Krislock
Development: Bruno Nepomuceno
Development: Derek Kehler
Development: Emlyn Bolton
Development: Gayan Pathirana
Development: Ghafur Remtulla
Development: James Wright
Development/Design: Jason Ennis
Development: Kyle Campbell
Development: Marlos Ribeiro
Development: Matt Jameson
Development: Saud Aziz
Development: Scott Keller
Development: Tudor Oprea
Flash Animation: Bryan Chan
Senior database administrator: Kenny Chow
150,000 users in the first 6 months
15,000 rounds uploaded each week
Reached NO.1 position for free sports apps in the US
Won Communication Arts- Web pick of the week
Amazing response from consumers online
No.1 Position in
Top free Sports Apps