THE #RISEABOVE GALLERY SITE & INSTAGRAM
The #RiseAbove gallery website acted the main hub for the campaign (living on desktop, tablet and mobile). It housed the 4 films, a live feed of consumer generated #RiseAbove instagram images and a instagram contest page showcasing the weekly finalists.
For the 2012 World Basketball Festival in Washington DC we created a large digital wall that pulled in a live feed of user generated instagram images from our site gallery as well as live #riseabove tweets.
TABLET AND MOBILE
Having an easy-to-navigate mobile and tablet site was crucial to the success of this campaign as it reduced the barrier to entry and increased the level of participation.
#RISEABOVE ON INSTAGRAM
Consumers were encouraged to upload photos to the Jumpman23 Instagram channel that told how their love for basketball helped them #RiseAbove.
The response was remarkable and within 3 weeks we had drawn in:
44,000 new followers of the jumpman23 instagram account and had 6000+ instagram images tagged #Riseabove.
EXPLORE DOCUMENTARY, PAID MEDIA & TRUCK TOUR -
