CLIMATE INSTITUTE- 2007 FEDERAL ELECTIONS
CAMPAIGN RECAP VIDEO
CAMPAIGN RECAP
In the build-up to the 2007 Federal Elections, The Climate Institute wanted to raise public awareness and debate about the dangers to Australia of global warming and motivate the country to make Climate Change a deciding factor for whom they voted for, which would, in turn, influence Policymakers.
To do that we (at Love Communications) had to make Climate Change a prominent issue and make people care about it.
Our strategic approach was to make people think about the future generations that global warming would impact.
To do that we created a political party, The Futures Party. Its leader would be 9 year old Jack Simmons. Jack represented the future generations that would be impacted by Climate change, saying "It's your vote, but it's our future".
We emulated tactics used by political parties through television, radio, newspapers, and experiential to provoke public debate about climate change, and ultimately generate PR to attract the attention of policymakers.
TV SPOT #1
TV SPOT #2
PRINT ADS
EXPERIENTIAL- ICECREAM TRUCK
Taking a humorous approach to a serious issue, voters where handed free ice creams in order to spread the global warming message. Quite literally while the ice creams were melting in people’s hands.
Prime Minister John Howard having one of Jack's icecreams
