CP3.V- QUICK CONTROLS CHAOS
To mark the release of the Jordan CP3.V - the fifth signature pair of sneakers by NBA sensation, Chris Paul -- we came up with a digital campaign that highlights Chris Paul's quickness, his stand out trait.
A breathtaking parallaxing site provides a dynamic environment to experience Chris Paul’s game and Jordan CP3.V footwear. The cinematic landing page introduces the streetball tournament backstory, while providing an option to view the interactive broadcast spot.
The main microsite consists of five parallaxing, wide-screen performance scenarios exploring CP’s quickness through vivid, multiple exposure imagery and user-navigated hotspots.
Each section is announced by high-energy voiceover and includes video tips from CP, as well as sharable HD posters. Detailed interactive product sections demonstrate the benefits of the CP3.V in context and offer the ability to purchase on the spot.