FLY WADE 2

PRODUCT LAUNCH RECAP

For the launch of Dwyane Wade's Fly Wade 2 shoe we created an HTML5 website that highlighted the light weight hyperfuse technology used in the shoe. The site integrated nicely with the traditional TVC by showing a shorter version of the TVC spot that then transitions into displaying the product floating in the air. The site layout allowed consumers to interact with the shoe and look at a 360 degree view of it. They could also click on hot spots to reveal details of the shoe and share the footwear and apparel products on their social pages.

THE WEBSITE

THE WEBSITE

CREDITS

I find it important to highlight that my role in this campaign was one of Client Management. The concepts, creative, design, development and strategy were generated by the talented Blast Radius team listed below, who I had the pleasure of working with on this project:
Executive Creative Director: Mark Waggoner
Creative Directors: Greg Liburd
Copywriter: Marcus McLaughlin
Art Director: Mitsuaki Yajima
Art Director: Gavin Froome
Art Director: Joerg merz
Art Director: Greg Washington
Senior Designer: Benny Tsai
Designer: Marcus Eriksson
Designer: Brett Morgan
Designer: Jason Joo
Strategy Director: John Ounpuu
Strategist: Charles Voon
Community Manager: Stu Holdren
Development: Shaun Krislock
Development: Arch Archibold
Development: Brian Stafford
Development: Daniel Butler
Flash Developer: Jesse Ringrose
Flash Animation: Bryan Chan