DIGITAL PAID MEDIA

The campaign was supported by an extensive digital paid media strategy which involved Jetpacks, Meebo page takeovers, content partnerships (For example Buzzfeed, Slam, SBNation) and pre-roll on Hulu, Google, and YouTube.

JETPACKS

PRE-ROLL

MEDIA PARTNERSHIPS

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EXPLORE DOCUMENTARIES, INTERACTIVE GALLERY & TRUCK TOUR -