DIGITAL PAID MEDIA
The campaign was supported by an extensive digital paid media strategy which involved Jetpacks, Meebo page takeovers, content partnerships (For example Buzzfeed, Slam, SBNation) and pre-roll on Hulu, Google, and YouTube.
JETPACKS


PRE-ROLL

MEDIA PARTNERSHIPS



EXPLORE DOCUMENTARIES, INTERACTIVE GALLERY & TRUCK TOUR -


