THE #RISEABOVE DOCUMENTARIES
The Documentaries were filmed in China, Dallas, Chicago and Iraq - each film telling a unique story about how the love of the game helps real people rise above their circumstances.
SOCIAL MEDIA RESPONSE
Immediately after the launch of the first documentary the conversation around the Riseabove campaign spiked - people were very inspired and hyped up about the inspirational stories that were released each week and as a result, the videos quickly spread across the internet via Twitter and Facebook.
The level of engagement was high and generated:
1.7 million total views of the documentaries on YouTube
500,000 likes on Facebook and Instagram
Overall digital footprint of over 299 Million
EXPLORE INTERACTIVE GALLERY, PAID MEDIA & TRUCK TOUR -